A Design Consultancy: The Tim Design Perspective

Tim Adesanya Tim Adesanya January 23, 2022 0

Developing from the design perspective activates impactful messaging from a brand. As a global digital consultant, I work with a variety of clients to develop branding, graphic and web design that elevate brand messaging and overall design. In my experience, an effective brand vision is ideally portrayed from a visual design perspective from a design system created with several components in place. It is important to take a contextual approach with visual and narrative creative assets in mind. User personas, journeys, and pathways are then developed throughout the design phase with focus placed on the aesthetic and how it will reflect the brand.

My Process 

Leveraging research, creativity and strategy is key when evaluating company opportunities and brand design requirements. In a collaborative, iterative process, attention to color, voice and tonality are combined in developing a suite of creative assets for the client. Best-practices and proven solutions lead to a truly user-centered and designed focused experience. Driven by both skill and magic, my approach generates engagement at just the right moment by creating connections and authentic brand resonance.

Enhancing User Experience Through Design 

User experience and design process work together to create significant messaging. The user-centered perspective is the starting point in web design and brand development. Designing for the user creates experiences that are impactful and emotionally engaging. Brand interaction design is both an art and a science to create an end result that is impactful for the audience and brand itself.

Creating an Impactful Brand

Developing a brand begins with mapping the brand value propositions and experiential touch points, while identifying user personas and core objectives. Everything from documents, office supplies, and other forms of internal communication can be designed to unite your company. Having a consistent brand aesthetic is critical for visibility in the marketplace, building relationships, engagement and conversion.

Developing from Design Perspective 

I design marketing material for the brand audience and consumers. Often times there can be a disconnect between the brand and the audience, simply based on design integration. Creating these key design components builds brand authenticity and value for the audience when presenting a brand to the marketplace.

It is important for a brand to position itself as an expert in the products or services offered by developing validators through design. Creating these touch points create relationships with consumers, develop trust and impact conversion rates.

Digital Strategy: How to Strengthen Your Presence Online

Tim Adesanya Tim Adesanya January 17, 2022 0

We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A comprehensive digital strategy seeks to optimize all the potential touchpoints with the brand throughout the customer journey online. These various components, when executed effectively, work in conjunction with one another to help shape consumer perceptions and strengthen the brand.

1. Mobile-Friendly Website

Above all else, your website is fundamental to your digital strategy. While it establishing this presence is an essential first step, it is not enough to just put something out there never to think of again. Your website needs to be adaptable to grow with your business and with your consumers. Even more importantly, it needs to be user-friendly with a responsive web design to be compatible with mobile devices along with a desktop. Over 50% of consumers used their phones to searching online in 2018 alone. As this number is sure to increase, you should ensure a positive user experience (UX) by making sure their view is optimized no matter what device they are using.

2. Active Social Media Accounts

Social media has unmistakably captivated our attentions. The vast majority of your customers are likely active on several social media platforms. In order to engage with them in a meaningful and relevant way, your digital strategy needs to ensure you’re present where they are. Your brand needs to be at the forefront of their conversations and be involved in their daily lives. Social media is a great tool to get people talking about your brand and stay ahead of current trends. However, it may not make sense for your brand to be active on every social media platform out there. You should therefore evaluate which platforms your target consumers use so you can communicate with them effectively.

3. Manage Online Reviews

Your customers are online whether you are or not. They can use various digital platforms to spread the word about your brand. This can be beneficial when they say good things, but consumers are more likely to air their grievances than share positive experiences. Knowing this, it is a good advantageous to monitor reviews on platforms like Yelp and Google Reviews as part of your digital strategy. You should try to respond to legitimate negative reviews. Responding with a simple, kind response can show consumers that your brand is professional and cares about its customers. This helps to build and manage your brand’s reputation.

4. Varied Digital Advertisements

Employing paid ads within your digital strategy can be effective at generating brand awareness and boost traffic to your site. You want your brand to stay in front of your customers as much as possible, especially when they are making a purchase decision. With strategically placed digital ads, you can encourage consumers to engage with your brand at the right moment to achieve conversion.

Building up your online presence is an on-going, never-ending process. As consumer trends shift, your digital strategy will also have to evolve to keep up. Although this can sound daunting, it is an incredibly important investment for your brand to maintain its strength and stand the test of time.