A Design Consultancy: The Tim Design Perspective

Tim Adesanya Tim Adesanya January 23, 2022 0

Developing from the design perspective activates impactful messaging from a brand. As a global digital consultant, I work with a variety of clients to develop branding, graphic and web design that elevate brand messaging and overall design. In my experience, an effective brand vision is ideally portrayed from a visual design perspective from a design system created with several components in place. It is important to take a contextual approach with visual and narrative creative assets in mind. User personas, journeys, and pathways are then developed throughout the design phase with focus placed on the aesthetic and how it will reflect the brand.

My Process 

Leveraging research, creativity and strategy is key when evaluating company opportunities and brand design requirements. In a collaborative, iterative process, attention to color, voice and tonality are combined in developing a suite of creative assets for the client. Best-practices and proven solutions lead to a truly user-centered and designed focused experience. Driven by both skill and magic, my approach generates engagement at just the right moment by creating connections and authentic brand resonance.

Enhancing User Experience Through Design 

User experience and design process work together to create significant messaging. The user-centered perspective is the starting point in web design and brand development. Designing for the user creates experiences that are impactful and emotionally engaging. Brand interaction design is both an art and a science to create an end result that is impactful for the audience and brand itself.

Creating an Impactful Brand

Developing a brand begins with mapping the brand value propositions and experiential touch points, while identifying user personas and core objectives. Everything from documents, office supplies, and other forms of internal communication can be designed to unite your company. Having a consistent brand aesthetic is critical for visibility in the marketplace, building relationships, engagement and conversion.

Developing from Design Perspective 

I design marketing material for the brand audience and consumers. Often times there can be a disconnect between the brand and the audience, simply based on design integration. Creating these key design components builds brand authenticity and value for the audience when presenting a brand to the marketplace.

It is important for a brand to position itself as an expert in the products or services offered by developing validators through design. Creating these touch points create relationships with consumers, develop trust and impact conversion rates.

The Impact of Chatbots on Customer Experience

Tim Adesanya Tim Adesanya January 22, 2022 0

This process is all too common- Searching for a product or service, land on a website and then call or send an email to have a simple question answered and no response. This is not only frustrating but then a user will become impatient and move on to the next company. Conversations, transactions, and needs are met with a level of efficiency and consumers hold this standard to the way they consume products and utilize services. Chatbots hold more value now than ever and consumers want instant attention for their needs, and chatbots provide immediate satisfaction and answers.

“Chatbots can be useful in many aspects of the customer experience, including providing customer service, presenting product recommendations and engaging customers through targeted marketing campaigns. If a customer has an issue with a product, they can connect with a chatbot to explain the situation and the chatbot can input that information to provide a recommendation of how to fix the product.” –Forbes

The Breakdown of Chatbots: What Exactly Are They?

The use of chatbots vary from answering questions that a user might have when they arrive on a website, to guiding them to the right place to solve their problem. Bots help vet out questions that can easily be answered without the use of internal time, which assist free up resources in a company and eliminate customer service representative impact overall the bottom line.

“The global chatbot market is expected to reach USD 1.25 billion by 2025, growing at a CAGR of 24.3%.” -Grand View Research, Inc.

Chatbot Versatility

There are many different ways a chatbot can function. From scheduling tasks, recommending options from movies to clothes and acting as a customer service expert. It is important to evaluate a brand needs in order to figure out what kind of chatbot will fit best for customer needs. This can be done by looking at traffic that comes to a website, and questions or most visited pages users are visiting.

Conversion rates and the bottom line is greatly impacted by implementing the right chatbox for a brand. Chatbots are not just a tool of the future, they are a critical tool for the current business model. Chatbots will continue to develop and adapt to the current marketplace to give the user the best overall experience.